Sunday, October 2, 2011

Internet Seeks Better Search

I’ve always been perplexed by people’s amazement by Google’s search results, because, well, they’re just not very good. That’s not say Bing’s or Yahoo’s are better; they aren’t. I’m fond of DuckDuckGo. But can’t we do better?

I was looking for an article published several days ago by the Times (site:nytimes.com). I knew it was about what was once thought to be the world’s longest building. (It never was.) I was pretty sure it was built in Switzerland, and I knew it discussed architecture and public housing at reasonable length.

But all those details weren’t enough to locate the article. I resorted to digging through my recycling to find it. Why? Because the article I was looking for discussed the architects, and it turns out nowhere was the word “architecture” printed.

So is Google unstoppable, or is no one really trying?